Take advantage of our expertise.

Benefits

• saves you time
• more professional look
• improved ROI
• email marketing best practices

Deliverables

• subscriber list setup
• custom subscription forms
• auto-respond email setup
• custom confirmation pages
• first newsletter design

Details

We keep up with the latest email marketing research, see hundreds of newsletters every month, and answer dozens of questions every day regarding email marketing strategy.

Subscriber List Setup

Successful email newsletters are relevant, personalized, and timely. The only way to ensure your newsletters are relevant and personalized is by using subscriber attributes - email address alone is not enough for successful marketing.

We'll work with you to define the subscriber attributes you currently have as well as those you should begin collecting. We'll also provide ideas on how you can gain knowledge of your subscribers to continually send emails that are more relevant, more personalized, and more effective.

Custom Subscription Forms

We will create the subscription form on our server - customizing the page to look just like your website. The form will implement the subscriber attributes described above - making some required and some optional - along with customized text for your organization. This form will be used by your subscribers to subscribe, edit their profile, and unsubscribe. To all but the most advanced web users, this page will appear to be part of your website.

We'll also provide the HTML for you to put a signup form or link on your website.

Auto-Respond Email Setup

We provide the ability to send emails automatically when your subscribers take certain actions such as joining, changing their profile, and unsubscribing. Using these emails is an email marketing best practice.

With our knowledge of these best practices, we'll work with you to customize the content of each email.

Custom Confirmation Pages

Similar to the emails, these pages are displayed to your subscribers when they take actions like signing up, forwarding a newsletter, etc. We will customize each of these pages for your organization - while implementing best practices defined by experts such as the Nielson Norman Group.

First Newsletter Design

We will create the template for your first newsletter, focusing on the following:

• Choosing HTML or Text Only
• Using your logo and tag line
• Customizing the colors and fonts
• Newsletter structure - columns and widths
• Content placement
• Content writing review

You simply provide a few pieces of content you'd like to send, a logo or link to your website, and a description of what you are looking for in a design (and we'll take care of all the rest.)

When we are finished, you'll be able to use this newsletter as a template for all future newsletters simply by changing the content. You will have a professional, clean design, without the errors made by novice designers. It will be a newsletter design focused on helping you be successful with your email marketing strategy.